- It represents an aware and responsible tourism, which pays attention to match the religious values with the valorisation of the natural, cultural and historical patrimony of the destinations and religious locations.
- It suggests a new way to promote territories in order to satisfy the different needs of those who travel following their faith.
- It aims at matching tourism “businesses” and the market experts and operators, in order to elevate and orient the quality offer starting a cultural, religious and operative dialogue.
Aurea is a successful model, unique in this field, that directly relates all the elements which make the complex RELIGIOUS TOURISM SYSTEM that is always requiring high cultural profile answers. By means of prestigious patronage and collaborations, it wants to start a meeting between experts and operators in order to promote constructive dialogues about the market potential.